what is SEO

What is SEO

The meaning of SEO is Search Engine Optimisation. Search Engine Optimisation helping your sites visibility and traffic in an organic way. Most famous search engines are Google, Yahoo, Bing etc. 

There are two types of Search Engine Optimisation:-

1.     On- page SEO- It is providing quality content, good keyword selection, Including keywords in the correct places, writing an appropriate title to every page etc. 

2.     Off-Page SEO –  link building, increasing link popularity by submitting open directories, search engines, link exchange etc are the main functions of Off Page SEO. 

SEO techniques are classified into two categories:-

White Hat SEO - Techniques that web crawlers suggest as a major aspect of a decent structure.

Dark Hat SEO - Techniques that web crawlers don't affirm and endeavour to limit the impact of. These methods are otherwise called spamdexing.

White Hat SEO

An SEO strategy is considered as White Hat in the event that it has the accompanying highlights:

It fits in with the web crawler's rules.

It doesn't include in any double-dealing.

It guarantees that the substance a web crawler files, and in this manner positions, is a similar substance a client will see.

It guarantees that a website page substance ought to have been made for the clients and not only for the web search tools.

It guarantees the great nature of the site pages.

It ensures the availability of a supportive substance on the site pages.

Continuously pursue a White Hat SEO strategy and don't endeavour to trick your site guests. Be straightforward and you will get something more.

Dark Hat or Spamdexing

An SEO strategy is considered as Black Hat or Spamdexing on the off chance that it has the accompanying highlights:

Endeavouring positioning enhancements that are opposed by the web search tools as well as include duplicity.

Diverting clients from a page that is worked for web search tools to one that is increasingly human inviting.

Diverting clients to a page that was unique in relation to the page the internet searcher positioned.

Serving one variant of a page to web crawler creepy crawlies/bots and another rendition to human guests. This is called the Cloaking SEO strategy.

Utilizing covered up or imperceptible content or with the page foundation shading, utilizing a minor text dimension or concealing them inside the HTML code, for example, "no casing" areas.

Rehashing watchwords in the meta tags, and utilizing catchphrases that are disconnected to the site content. This is called metatag stuffing.

Determined position of watchwords inside a page to raise the catchphrase tally, assortment, and thickness of the page. This is called watchword stuffing.

Making low-quality site pages that contain next to no substance yet are rather loaded down with fundamentally the same as watchwords and expressions. These pages are called Doorway or Gateway Pages.

Mirror sites by facilitating various sites - all with reasonably comparative substance yet utilizing distinctive URLs.

Making a rebel duplicate of a prevalent site which indicates substance like the first to a web crawler, yet diverts web surfers to inconsequential or pernicious sites. This is called page commandeering.

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